Playbooks for every stage.
Step-by-step guides for every stage of your startup journey in India.
What Are Founder Playbooks?
Founder Playbooks are curated, actionable guides that walk you through the most critical decisions and processes at each stage of building a startup in India — from ideation and incorporation to fundraising, scaling, and exit. Each playbook distils regulatory requirements, best practices, and common pitfalls so you can move fast without breaking things legally.
Use these playbooks as your reference companion alongside Corpfy AI's automated compliance engine. Whether you are a first-time founder or a serial entrepreneur, the playbooks ensure nothing falls through the cracks.
- Choose the right business structure
- Register your company on MCA
- Obtain PAN, TAN & bank account
- Draft founders' agreement & IP assignment
- Apply for Startup India recognition
- GST registration & monthly returns
- First board meeting & statutory registers
- Hire first employees — PF, ESI, offer letters
- Issue ESOP pool & option letters
- Open virtual CFO or outsourced accounting
- Clean cap table & shareholder agreements
- SAFE notes vs. Convertible notes vs. Equity
- Valuation — DCF, comparable, VC method
- Due diligence document checklist
- SEBI & RBI compliance for FDI
- Transfer pricing & international structuring
- Series A/B term sheet negotiation
- M&A, acqui-hire & strategic exit options
- IPO readiness checklist (SME / mainboard)
- Liquidation & voluntary winding up
Choosing the Right Business Structure
Compare the four most common structures for Indian startups before you incorporate.
| Criterion | Private Limited | LLP | OPC | Partnership Firm |
|---|---|---|---|---|
| Minimum Members | 2 directors, 2 shareholders | 2 designated partners | 1 director + nominee | 2 partners |
| Liability | Limited | Limited | Limited | Unlimited |
| VC / Angel Fundable | Yes — preferred | Rare | No | No |
| ESOP Issuance | Yes | No | No | No |
| Annual Compliance Cost | ₹25,000 – ₹60,000 | ₹10,000 – ₹25,000 | ₹20,000 – ₹40,000 | ₹5,000 – ₹15,000 |
| Registration Timeline | 10 – 15 days | 10 – 15 days | 10 – 15 days | 7 – 10 days |
| Foreign Investment (FDI) | Allowed (auto route) | Conditional | Not allowed | Not allowed |
| Startup India Eligible | Yes | Yes | No | No |
| Founder's Recommendation | Best for VC-backed startups | Ideal for service firms / consultancies | Solo founders (non-tech) | Avoid for high-growth startups |
Incorporation Checklist — Private Limited Company
Step-by-step actions from name reservation to first board meeting.
| Step | Action | Portal / Form | Timeline | Cost (Approx.) |
|---|---|---|---|---|
| 1 | Apply for DSC (Digital Signature Certificate) for all directors | Licensed CA / CS agency | 1 – 2 days | ₹1,500 – ₹2,500 per director |
| 2 | Apply for DIN (Director Identification Number) | MCA Portal — SPICe+ Part A | Same day | Included in SPICe+ |
| 3 | Reserve company name | MCA — RUN (Reserve Unique Name) or SPICe+ Part A | 1 – 2 days | ₹1,000 |
| 4 | Draft MOA & AOA | Prepared by CS / Corpfy AI | 1 – 2 days | Included in service |
| 5 | File SPICe+ (INC-32) — incorporation, PAN, TAN | MCA Portal — SPICe+ | 3 – 7 days | MCA fees: ₹2,000 – ₹20,000 (slab-based) |
| 6 | Receive Certificate of Incorporation (COI) | MCA / email | Same day as approval | — |
| 7 | Open current bank account | Any scheduled bank | 3 – 5 days | Zero – ₹10,000 min. balance |
| 8 | File INC-20A (Declaration of Commencement) | MCA Portal | Within 180 days of COI | ₹200 government fee |
| 9 | Hold first board meeting | Physical / video conferencing | Within 30 days of COI | — |
| 10 | Apply for GST registration (if applicable) | GST Portal | 3 – 7 days | Free |
✓ Founders' Agreement — Must-Have Clauses
- Equity split & vesting: Standard 4-year vesting with 1-year cliff for all co-founders
- IP assignment: All IP created by founders is assigned to the company on Day 1
- Non-compete & non-solicitation: 12 – 24 month post-departure restriction
- Roles & decision rights: Define CEO authority vs. board approval thresholds
- Buyback on exit: Right of first refusal (ROFR) if a founder leaves
- Dispute resolution: Arbitration in India under Indian Arbitration Act
First-Year Statutory Compliance Calendar
Key deadlines for a newly incorporated Private Limited Company (FY April – March).
| Compliance | Form / Action | Due Date | Consequence of Default |
|---|---|---|---|
| Commencement of Business | INC-20A | Within 180 days of COI | ₹50,000 company + ₹1,000/day directors |
| Appointment of Auditor | ADT-1 | Within 30 days of incorporation | ₹300/day fine |
| GST Registration | GST Portal | Before turnover crosses ₹20L (₹10L in special states) | 10% of tax due or ₹10,000 — whichever is higher |
| TDS Registration & Deduction | TAN + Form 26Q / 24Q | Monthly deduction; quarterly return | Interest + 1.5% per month penalty |
| PF Registration | EPF Portal | Before first employee crosses 10 total headcount | Prosecution + arrears + damages |
| ESIC Registration | ESIC Portal | Before headcount crosses 10 (certain states: 20) | Prosecution under ESI Act |
| Director KYC (DIR-3 KYC) | MCA Portal | 30th September every year | DIN deactivated + ₹5,000 reactivation fee |
| Annual Return (MGT-7) | MCA Portal | 60 days from AGM date | ₹100 per day of delay |
| Financial Statements (AOC-4) | MCA Portal | 30 days from AGM date | ₹100 per day of delay |
| Income Tax Return (ITR-6) | e-Filing Portal | 31st October (audit cases: 30th November) | ₹5,000 late fee + interest on tax due |
ESOP Framework for Early-Stage Startups
How to set up, grant, and manage your employee stock option pool.
| Stage | Action | Legal Requirement | Best Practice |
|---|---|---|---|
| Pool Creation | Board resolution to create ESOP pool | SR (special resolution) if pool > 1% of paid-up capital in aggregate | Reserve 10 – 15% of fully-diluted shares for the pool pre-Series A |
| Scheme Drafting | Draft ESOP scheme document | Must cover vesting schedule, exercise price, grant conditions | 4-year vest, 1-year cliff; exercise price = FMV at grant date |
| Grant | Issue grant letters to employees | Board approval per grant; letter must specify grant date, options, vest schedule | Grant quarterly — avoid ad-hoc grants mid-cycle |
| Vesting | Track vesting milestones | Accelerated vesting on change-of-control (if in scheme) | Use cap-table software to automate vesting schedules |
| Exercise | Employee exercises vested options | Exercise price paid; shares allotted via board resolution + PAS-3 | Allow cashless exercise (net settlement) where possible |
| Tax at Exercise | Perquisite tax deducted by employer (TDS) | Taxable as salary perquisite = FMV on exercise date − exercise price | Startup India–recognised companies: tax deferred to exit event |
| Exit / Sale | Employee sells shares | Capital gains tax — LTCG (24 months holding) or STCG | Plan exercise timing with employee to optimise tax |
Instrument Comparison — SAFE vs. Convertible Note vs. Equity
Choosing the right fundraising instrument for your stage.
| Factor | SAFE Note | Convertible Note | Priced Equity Round |
|---|---|---|---|
| Valuation at Investment | Deferred (valuation cap + discount) | Deferred (valuation cap + discount) | Fixed pre-money valuation |
| Interest Accrual | None | Yes (8 – 12% p.a. typical) | N/A |
| Maturity Date | None — converts at next round | 12 – 24 months (demand repayment or convert) | N/A |
| India Regulatory Status | Grey area — not expressly covered under FEMA | Compulsorily Convertible Notes (CCDs) allowed | Fully regulated — FEMA FDI compliant |
| Legal Complexity | Low — single 4-page document | Medium — loan + conversion mechanics | High — SHA, SSA, board changes |
| Best Used For | Pre-seed, angels, accelerators | Seed, bridge rounds | Series A and beyond |
| Founder Dilution Timing | At next priced round | At next priced round | Immediate |
| Investor Preference | Angels, micro-VCs | Seed VCs, family offices | Institutional VCs, PEs |
Investor Due Diligence — Document Checklist
Prepare this data room before approaching Series A investors.
| Category | Documents Required | Priority |
|---|---|---|
| Corporate | COI, MOA, AOA, all board resolutions, shareholders' register, share certificates | Critical |
| Financials | 3 years audited P&L, balance sheet, cash flow; MIS reports; tax returns | Critical |
| Cap Table | Fully-diluted cap table (current + post-money); all prior investment agreements | Critical |
| Contracts | Top 10 customer contracts, vendor agreements, lease deeds, IP licences | High |
| IP & Technology | Patent filings, trademark registrations, copyright assignments, code ownership | High |
| HR | Offer letters, ESOP scheme & grant letters, founders' agreements, employment contracts | High |
| Regulatory | GST, TAN, PF/ESI registrations; DPIIT certificate; RBI filings (FC-GPR, FC-TRS) | High |
| Litigation | Any ongoing or threatened disputes, court orders, show-cause notices | Medium |
| Insurance | D&O insurance, product liability, cyber insurance policies | Medium |
★ Term Sheet — Key Clauses Founders Must Negotiate
- Valuation cap & discount: Understand post-money valuation vs. pre-money; standard discount is 15 – 25%
- Liquidation preference: 1× non-participating preferred is founder-friendly; avoid 2× or participating preferred
- Anti-dilution: Broad-based weighted average (BBWA) is standard; avoid full-ratchet provisions
- Board composition: Aim for 2 founder seats : 1 investor seat at Seed; resist losing board control before Series B
- Pro-rata rights: Acceptable for lead investors; negotiate out for all others to keep future rounds clean
- Drag-along: Ensure drag threshold requires founder consent (typically >75% of all shares)
Exit Options Comparison
Understand the mechanics, timelines, and tax implications of each exit route.
| Exit Route | Description | Typical Timeline | Tax Treatment (Founder) | Best Suited For |
|---|---|---|---|---|
| Strategic Acquisition | Full sale of company to a larger corporate buyer | 6 – 18 months | LTCG 12.5% (if held > 24 months); STCG 20% | Product / tech companies with strong IP |
| Acqui-Hire | Buyer acquires team + IP; product wound down | 1 – 4 months | Mix of salary + capital gains depending on structure | Early-stage teams with exceptional talent |
| Secondary Sale | Founders sell shares to new investor (partial exit) | Concurrent with funding round | LTCG / STCG on shares transferred | Liquidity without full exit; retain upside |
| IPO — SME Exchange | List on NSE Emerge / BSE SME (₹10 – ₹250 Cr revenue) | 12 – 18 months | LTCG 12.5% after 1-year lock-in; STCG 20% | Profitable SME-scale businesses |
| IPO — Main Board | Full BSE / NSE listing (SEBI ICDR regulations) | 18 – 36 months | LTCG 12.5%; 3-year promoter lock-in on 20% post-IPO | High-growth unicorn-stage companies |
| Voluntary Winding Up | Orderly closure — assets distributed to shareholders | 3 – 12 months | Capital gains on distribution above cost basis | When operations are no longer viable |
| MBO (Management Buyout) | Founding team buys back investor shares | 3 – 9 months | Investor pays LTCG / STCG; founders use leveraged financing | Profitable bootstrapped businesses |
Frequently Asked Questions
For a tech startup planning to raise external funding, a Private Limited Company is strongly preferred. Here's why:
- VC fundability: Almost all venture capital firms and angel investors invest exclusively in Pvt. Ltd. companies — LLPs cannot issue shares or ESOPs.
- ESOP issuance: Equity-based employee compensation is only possible in companies, not LLPs.
- FDI via automatic route: Foreign investment is easily permissible in Pvt. Ltd. companies under the auto route for most sectors.
- Startup India tax benefits: Income tax exemption under Sec 80-IAC and the angel tax exemption under Sec 56(2)(viib) are available only to companies.
Choose an LLP only if you are building a professional services firm (consultancy, law, audit) where you have no intent to raise institutional capital and prefer lower annual compliance costs.
There is no universally correct split, but a few principles guide healthy co-founder equity arrangements:
- Near-equal splits are often healthiest — large disparities create resentment and signal to investors that the founding team is not aligned.
- Differentiate by role contribution: Technical co-founder who builds the core product, CEO who raises capital, and domain expert who brings customers will each contribute differently. Factor in time commitment, prior contribution, and risk taken.
- Standard vesting: 4-year vest with a 1-year cliff is the global standard. This means no shares vest in the first year; 25% vest on the 1-year anniversary; the remainder vest monthly over 36 more months.
- Acceleration on exit: Consider single-trigger acceleration (company acquired → all shares vest) or double-trigger (acquisition + termination without cause → shares vest).
Example split for a 3-person founding team: 40% / 35% / 25% based on CEO, CTO, and domain expert roles — all subject to the same 4-year vesting schedule.
Mandatory GST registration triggers:
- Annual aggregate turnover exceeds ₹20 lakhs (₹10 lakhs in special category states)
- Any supply of goods or services across state lines (inter-state) — regardless of turnover
- E-commerce operators and online marketplace sellers — from Day 1
- Exporters of services or goods claiming input tax credit
Key returns for a startup (GSTR):
| Return | Frequency | Due Date | Who Files |
|---|---|---|---|
| GSTR-1 | Monthly / Quarterly | 11th (monthly) / 13th (quarterly) | All registered taxpayers — outward supplies |
| GSTR-3B | Monthly | 20th of next month | Summary return + tax payment |
| GSTR-9 | Annual | 31st December | Annual reconciliation (turnover > ₹2 Cr) |
| GSTR-9C | Annual | 31st December | Reconciliation statement (turnover > ₹5 Cr) |
Many early-stage startups opt for voluntary registration from Day 1 to claim input tax credit (ITC) on software, office rent, and other purchases.
What is angel tax? When a company issues shares at a price exceeding their Fair Market Value (FMV), the excess amount is taxed as "income from other sources" at 30.9% in the hands of the company. This provision was originally meant to curb money laundering but impacted genuine startup fundraises when valuations exceeded FMV calculated by tax authorities.
2023 amendment — exemption for startups: The Finance Act 2023 extended the angel tax provisions to foreign investors as well, but DPIIT-recognised startups received a full exemption. To claim the exemption:
- Obtain DPIIT Startup India recognition (free, online at startupindia.gov.in)
- Apply for Section 56(2)(viib) exemption via the DPIIT / CBDT process (Form 2)
- Ensure total paid-up share capital + share premium does not exceed ₹25 crore post-issuance
- Investor must not be a Venture Capital Fund registered with SEBI (they are already exempt)
Once DPIIT-recognised and exemption is obtained, your startup can raise from angels at any valuation without angel tax applicability — a significant protection for pre-revenue funding rounds.
Foreign investment into Indian companies is governed by FEMA 20(R) — Foreign Exchange Management (Non-Debt Instruments) Rules, 2019. Key filings:
| Filing | Trigger | Deadline | Portal |
|---|---|---|---|
| FC-GPR | Allotment of shares to a foreign investor | Within 30 days of allotment | RBI FIRMS Portal |
| FC-TRS | Transfer of shares between resident and non-resident | Within 60 days of receipt of payment | RBI FIRMS Portal |
| FLA Return | Annual — if any outstanding FDI or ODI on books | 15th July every year | RBI FLAIR Portal |
| ESOP-FC | Issue of ESOPs to employees of foreign parent / subsidiary | Within 30 days of exercise | RBI FIRMS Portal |
All filings are made through the company's Authorised Dealer Bank (AD Bank — your current account bank). Delays attract a compounding penalty at 2× the bank rate on the amount involved. File on time — Corpfy AI automates reminders and pre-fills FC-GPR data from your cap table.
ESOPs are taxed at two events — exercise and sale:
- At Exercise: Taxable as salary perquisite = (FMV on exercise date) − (exercise price paid). Employer must deduct TDS under Section 192.
- At Sale: Capital gains = (sale price) − (FMV on exercise date). Held >24 months → LTCG at 12.5%; else STCG at 20%.
Startup India Tax Deferment (Section 192(1C)): For employees of DPIIT-recognised startups, the perquisite tax at exercise is deferred — it is payable only when the earliest of these occurs:
- Shares are sold by the employee
- 5 years from the date of allotment
- Employee leaves the company
This deferment is a significant benefit — employees don't need to pay tax on paper gains when they have no liquidity. It makes your ESOP program far more attractive to top talent. Ensure your company maintains its DPIIT recognition status throughout the grant period to pass this benefit to employees.
India provides three routes for closing a company, depending on its financial position and creditor situation:
- Strike Off (STK-2) — Fast Track: Simplest route for companies with no liabilities and no operations. Board passes a resolution, files STK-2 with MCA, newspaper advertisement published, and the ROC strikes off the company in 3 – 6 months. Available only if company has been inactive for 2+ years or never commenced business.
- Voluntary Winding Up (Members' Voluntary Liquidation — MVL): Used when company is solvent — directors make a solvency declaration, a liquidator is appointed, assets are realised, liabilities paid, surplus distributed to shareholders. Timeline: 6 – 12 months. Tax-efficient distribution of assets.
- NCLT Winding Up / Insolvency (IBC 2016): Used when company cannot pay its debts. A resolution professional (RP) is appointed; creditors' committee drives the process. Either the company is rescued via a resolution plan or liquidated.
For most failed startups with no creditor disputes, the strike-off route (STK-2) is fastest and cheapest. Ensure all pending GST returns, ITR filings, and MCA forms are cleared before applying, or the application will be rejected.
Transfer pricing (TP) refers to the prices at which transactions occur between related parties in different countries. It becomes relevant to startups when:
- You set up a foreign subsidiary (e.g., a US Delaware entity) and the Indian entity provides software development services to it
- You receive payment from a foreign parent / group entity for services rendered in India
- You pay royalties or licence fees to a foreign related entity for IP usage
Key obligations under the Income Tax Act (Sections 92 – 92F):
- All international related-party transactions must be at Arm's Length Price (ALP)
- Maintain TP documentation if aggregate international transactions exceed ₹1 crore
- File Form 3CEB (TP Accountant's Report) along with ITR — due 31st October
- Master File (Form 3CEAA) and Country-by-Country Report (CbCR) for large multinationals
The most common TP method for software/IT services is the Transactional Net Margin Method (TNMM) — Indian entity earns a cost-plus mark-up (typically 15 – 25%) on operating costs. Structure this from Day 1 of a flip or parent-subsidiary arrangement to avoid retrospective adjustments.
A "flip" is the process of making a US entity (typically a Delaware C-Corp) the parent of your Indian operating company, primarily to raise capital from US VCs who prefer investing into US structures. Steps:
- Incorporate the Delaware C-Corp and issue shares to existing Indian founders in proportion to their Indian shareholding
- Transfer Indian company shares to the Delaware entity — founders exchange their Indian shares for Delaware shares (share swap)
- Indian company becomes a wholly-owned subsidiary (WOS) of the Delaware parent
- RBI compliance: The share swap must comply with FEMA — Form ODI (Overseas Direct Investment) must be filed; valuation by SEBI-registered merchant banker required
- Tax implications: The share swap is treated as a transfer under Indian tax law — capital gains may arise. Seek advance ruling or tax planning advice before executing
Flips are best done before raising any external capital — they become increasingly complex and tax-expensive as the company valuation rises. If you plan to raise from US-based VCs, discuss the flip structure with a cross-border tax attorney before your first external funding round.
Eligibility criteria:
- Incorporated as Pvt. Ltd., LLP, or Registered Partnership Firm
- Not more than 10 years from date of incorporation
- Annual turnover has not exceeded ₹100 crore in any financial year
- Working towards innovation, development, or improvement of products / services / processes
Benefits of DPIIT recognition:
- Income Tax exemption: 3 consecutive years out of 10 under Section 80-IAC (profits fully exempt)
- Angel tax exemption: No angel tax on investments from domestic and foreign investors (Section 56(2)(viib) exemption)
- ESOP tax deferment: Tax on employee ESOPs deferred until exit / sale
- Fast-track patent: 80% rebate on patent filing fees; fast-track examination
- Government procurement: Exemption from prior turnover / experience criteria for public procurement
- Easy winding up: Eligible for fast-track exit under IBC (90-day process)
How to apply: Visit startupindia.gov.in → Register as a user → Select "Get DPIIT Recognition" → Fill the online form → Upload COI, pitch deck / innovation description → Submit. Approval is typically within 2 – 5 working days and is free of cost.
What Every Founder Must Remember
The most critical insights distilled from all four playbooks — bookmark this before your next board meeting.