The Rule of Thumb
- Seed (₹50L ARR): 8–12 people. Heavy on engineering (50%), some sales/operations (25% each)
- Series A (₹2-5Cr ARR): 15–25 people. 40% engineering, 35% sales, 25% operations
- Series B (₹5-20Cr ARR): 30–60 people. 30% engineering, 40% sales, 30% operations
- Series C+ (₹20Cr+ ARR): Hire based on role — no single template
Red flags: More salespeople than engineers at Seed (you're selling before building). Too many operations hires at Series A (premature scaling). More managers than doers (bureaucracy arriving).
Attrition and What It Signals
- <5% annual: Healthy. People want to stay.
- 5–10% annual: Watch for patterns. Is one person always leaving? One manager losing team?
- >10% annual: Problem. Something is broken — culture, compensation, leadership, or product direction