Unified Startup Enablement & Growth Platform

Which Channels Actually Work? Let Data Decide.

Marketing Analytics stops guessing and starts measuring. You'll track every channel (Google Ads, LinkedIn, content, email, referral) with the metrics that matter: CAC, payback period, and ROI. Not vanity metrics like impressions — real revenue impact.

Most startups spend on 5 channels, understand the ROI of 1, and wonder why growth is slow. This tool makes the hidden visible: which channels are net-positive, which are burning cash, and where your next dollar should go.

Channel Performance: CAC, ROAS, payback period for each acquisition channel
Campaign ROI: Impressions, clicks, conversions — the full funnel
Attribution Clarity: Which channels deserve credit for closed deals
Budget Allocation: Where to spend next (in data, not gut feel)
Trend Detection: Spot declining channels early; double down on winners

The Metrics You Actually Need

Metric	Definition	What It Tells You
CAC Cost per Acquisition	Total spend / customers acquired	How expensive is one customer? If CAC = ₹5K and LTV = ₹50K, you have a 1:10 ratio (healthy). If CAC = ₹5K and LTV = ₹8K, you're losing money.
ROAS Return on Ad Spend	Revenue / ad spend	For every ₹1 spent, how much revenue comes back? 3:1 ROAS = ₹3 revenue per ₹1 spent. >3x is excellent for most SaaS.
Payback Period	CAC / (LTV / contract length)	How long until a customer pays for itself? <6 months is sustainable. >12 months means you burn cash waiting for ROI.
Conversion Rate	Conversions / clicks	% of people who click your ad that actually convert. Tracks funnel health. Declining conversion = landing page or product problem.

Channel Mix Strategy — How to Allocate Budget

The Efficient Frontier

For every ₹100 of marketing budget, allocate based on channel maturity:

Proven Winners (50%): Channels with 3x+ ROAS and declining CAC. Double down here.
Scaling Bets (30%): Channels with 2–3x ROAS, still growing. Increase spend cautiously.
Experiments (20%): New channels, unproven but high upside. Allocate fixed budget for learning.

Many founders flip this: 50% experiments (chasing hype), 30% proven channels (too conservative), 20% scaling. Flip it.

Common Attribution Traps

Last-touch bias: Sales call closes deal, but customer discovered you via organic search 3 months ago. All credit goes to sales, zero to content.
Impression farming: YouTube ads get 100K views, 100 clicks, 1 customer. Looks cheap, actually CAC was ₹1K (hidden in huge spend).
Channel cannibalisation: Google Ads wins on people who would have found you organically anyway. ROAS looks great, but incremental value is small.

Frequently Asked Questions

Which channel should I start with?+

Pick 2: one scalable paid channel (Google Ads or LinkedIn) and one owned channel (content or email). Paid channels give fast feedback; owned channels compound. Never bet on just one.

What's a good CAC for SaaS?+

Depends on LTV. Rule of thumb: CAC should be <1/3 of LTV. If average customer pays ₹30K/year and stays 3 years (LTV ₹90K), CAC should be <₹30K. Larger contracts can support higher CAC.

How do I know if a channel is actually profitable?+

Track ROAS for 90 days (full sales cycle). If >3x, it's probably good. Watch for declining ROAS over time (saturating audience). If declining, pause and move budget elsewhere.

Key Takeaways for Marketing Analytics

CAC Payback is your compass — everything else is context

If payback is 3 months and LTV is 3 years, that's a 12x return. Sustainable. If payback is 8 months and LTV is 2 years, that's only a 3x return. Risky. Focus on payback period as your north star. Everything else (brand, awareness, positioning) is fluff until payback works.

Content compounds; ads exhaust — build both

Paid ads are cash-to-lead machines: stop spending, lead flow stops immediately. Content (blogs, videos, podcasts) compounds over 12–24 months. Year 1, the ROI is terrible. Year 3, it's your best channel. Do both in parallel.

Unit economics must work before scaling volume

The mistake: "Our ads aren't profitable yet, but volume will fix it." Wrong. Volume scales unit economics linearly. If 1,000 clicks = negative ROAS, 10,000 clicks won't fix it. Fix unit economics first (better landing page, better targeting), then scale volume.

Inside Corpfy Marketing Analytics

Corpfy Marketing Analytics tracks spend, leads, CAC, and ROAS across every channel in one dashboard. Declining channel alerts fire automatically when a channel's ROI drops below 1.5× — so budget gets reallocated before wasted spend compounds into a meaningful hit on your cash runway.

What you get in the dashboard

Feature	What it does	Founder benefit
Channel Performance Tracker	Tracks spend, leads, CAC, and ROAS per channel (Organic, Paid, Referral, Direct, Social) with budget vs actual	See every channel's economics side by side — no manual spreadsheet pivot
ROAS & Payback Period	Calculates Return on Ad Spend per channel and CAC payback period in months	Know which channels return money fast vs which require long payback — critical for runway management
Declining Channel Alerts	Amber alert if channel ROI <1.5×, red alert if ROI <1.0× — triggered automatically	Stop wasteful spend before it's a month-end surprise on your P&L
Campaign Tracker	Logs individual campaigns with spend, leads, and conversion — filters by channel and period	Granular data for creative testing — not just channel-level averages
Lead Quality Scoring by Source	Scores lead quality per acquisition source to separate high-intent from low-intent traffic	Optimise for qualified leads, not raw lead volume — reduces CAC at the same budget