| 1 |
Cover |
Company name, tagline, logo, founder contact, date |
One-line tagline that clearly states what you do and for whom. Avoid jargon. |
| 2 |
Problem |
Specific pain point, who faces it, current inadequate alternatives, cost of the problem |
Quantify with Indian data — e.g., "250 million SMBs in India lack access to affordable credit." Make the pain visceral. |
| 3 |
Solution |
Your product/service, how it solves the problem, key differentiators, 30-second demo or screenshot |
Show, don't tell. A working demo beats slides. Investors want to see the product. |
| 4 |
Market Size (TAM/SAM/SOM) |
Total Addressable Market, Serviceable Addressable Market, Serviceable Obtainable Market — bottom-up preferred |
Use IBEF, NASSCOM, Redseer, Bain India reports. Bottom-up: #customers × ACV beats top-down. |
| 5 |
Product |
Core product features, technology stack, IP/moat, roadmap |
Highlight proprietary tech or data advantage. AI/ML differentiation is valued highly in 2025. |
| 6 |
Business Model |
Revenue streams, pricing, unit economics (CAC, LTV, payback), go-to-market |
Show sustainable unit economics. LTV:CAC > 3x and payback < 18 months is the India seed benchmark. |
| 7 |
Traction |
Revenue, MoM growth, customers, retention, NPS, key partnerships |
Indian investors love MoM growth charts. Even ₹5L MRR growing 15% MoM is compelling at pre-seed. |
| 8 |
Competitive Landscape |
2×2 matrix, direct vs indirect competitors, why you win |
Never say "no competition." Show awareness. Differentiate on price, technology, distribution, or data moat. |
| 9 |
Team |
Founders' background, why this team, advisors, key hires |
Domain expertise + execution track record. IIT/IIM pedigree helps but is not mandatory. Show complementary skills. |
| 10 |
Financials |
P&L summary (historical + 3-year projection), key assumptions, path to profitability |
Show realistic projections. Avoid hockey-stick without assumptions. Include GST impact, TDS obligations. |
| 11 |
The Ask |
Amount raising, pre-money valuation, use of funds breakdown (18–24 month runway) |
Break use of funds into: Team (40–50%), Product (20–30%), Sales & Marketing (15–25%), Operations (10%). Tie each ₹ to a milestone. |
| 12 |
Vision & Roadmap |
12/24/36-month milestones, long-term vision, exit potential |
Articulate how this becomes a ₹1,000 crore+ business. IPO-readiness or strategic acquisition by large Indian or global player. |